# Miguel Pinto

> Shopify & ecommerce specialist and marketing technologist based in Porto, Portugal. 15+ years building and scaling ecommerce platforms, with deep, hands-on Shopify expertise. Head of Ecommerce at Minga London and founder of Centro Logístico and ReflexoWeb.

Miguel Pinto blends an engineering background (physics and engineering) with project/product management, full-stack development, and a Master's in Management from Nova School of Business and Economics. He builds the storefronts, systems and teams that move products from factory to customer.

## Expertise
- Shopify & Shopify Plus (storefront, themes/Liquid, apps, integrations, operations) — primary focus
- Ecommerce platforms: Magento 1 & 2, WooCommerce
- Web development: PHP / Laravel, Web Services / APIs, SAP Business One integrations
- Paid media: Facebook Ads and Google Ads
- Gamification: designing and implementing loyalty, engagement and retention mechanics across several companies
- Marketing technology, process optimization, team management, UI/UX

## Current role
- Head of Ecommerce at Minga London (Sep 2025 – present) — Shopify storefront, technology, marketing and operations for a fashion brand selling worldwide.

## Ventures (founder)
- Centro Logístico (https://centro-logistico.com): an Order Management System (OMS) that centralises ecommerce orders across stores and brands, automates shipping with 15+ carriers, reconciles carrier invoices, manages returns, and runs a B2B wholesale channel. Integrates with Shopify and 30+ tools.
- ReflexoWeb (https://reflexoweb.net): a software house (20+ years) delivering custom web platforms and mobile apps (Laravel, Android, iOS), 30+ ecommerce projects, and MCP/AI consultancy.

## Selected experience
- Head of Information Technology, ActualSales (2021–2025)
- Co-Founder & CTO, Springkode (2018–2021) — sustainable fashion marketplace, sold to PlatformE
- Invited Professor (Mobile Marketing), ISEG (2016–2020)
- Marketing Technology Manager, PCDIGA (2016–2019)
- Earlier: MYGON, ASUS, PALBIT, Ubiwhere

## Education
- MSc in Management, Nova School of Business and Economics
- Physics & Engineering, Universidade de Aveiro

## Languages
- Portuguese (native), English (full professional), Spanish (elementary)

## Contact
- LinkedIn: https://www.linkedin.com/in/miguelfspinto/
- Website: https://miguel-pinto.com/