Marketing Technologist · Shopify & Ecommerce
I'm Miguel Pinto — a marketing technologist who builds the systems, teams and Shopify storefronts that move products from factory to customer. Fifteen years across engineering, digital marketing and ecommerce, currently leading ecommerce at Minga London.
Get in touch →About
My background is unusual on purpose. I started in physics and engineering, moved into project and product management, then spent years as a full-stack developer and digital marketing strategist — and topped it off with a Master's in Management from Nova School of Business and Economics.
That mix means I'm equally comfortable building and scaling a Shopify store, architecting a Laravel backoffice integrated with SAP and Magento, optimising a marketing funnel, or leading a team toward a commercial goal. Today most of my ecommerce work lives on Shopify — from storefront and theme to apps, integrations and the operations behind it. I co-founded a sustainable fashion marketplace (acquired by PlatformE), taught Mobile Marketing at ISEG, and have shipped systems used across multiple countries.
On the growth side, I run paid acquisition across Facebook Ads and Google Ads, and I've designed and implemented gamification projects across several companies — turning loyalty, engagement and retention into measurable mechanics.
Ventures
An OMS that becomes the operations hub of an ecommerce business — centralising orders from every store and brand, automating shipping across 15+ carriers, reconciling carrier invoices to recover overcharges, handling returns, and running a built-in B2B wholesale channel. One backend, from the customer's click to delivery.
A software house building custom web platforms and mobile apps for over two decades — ecommerce, management systems and now MCP consultancy to connect business systems to AI assistants. Specialists in Laravel, Android and iOS, with 30+ ecommerce projects delivered and proprietary platforms like Centro Logístico in production.
Experience
Leading the ecommerce function — Shopify storefront, technology, marketing and operations — for a fashion brand selling worldwide.
Led the IT function over four years, owning systems, integrations and the technology roadmap.
Launched, with two other entrepreneurs, a European factory-to-consumer sustainable fashion marketplace. Built and led the technology. Sold to PlatformE.
Taught the Mobile Marketing course within the Postgraduate Program of Digital Marketing.
Online shop manager and digital marketing strategist. Full-stack development in Magento 1 & 2 and a complete Laravel backoffice (sales, logistics, HR, purchasing, product management) integrated with SAP Business One, Magento, logistics partners and other third parties. Implemented marketing tooling including Mautic and remarketing solutions.
Six months travelling the world.
Developed and managed a web-based sales and stock management system for the Portuguese and Spanish branches. Orders management, distribution account support and data management.
Deployed a CRM system (vTiger) in the company's Mexico branch.
Project & product manager. Sales and marketing planning, plus national and international funding project management.
Education
Skills
Core stack
Tools & expertise
Contact
Whether it's a Shopify build, marketing technology or a product idea — I'm always open to a good conversation.